Tanner Winterhof’s Substack

Tanner Winterhof’s Substack

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What I Did This Winter (And Why I’m Already Looking Forward to Next Year)
Most people think winter is downtime for agriculture.
 • Tanner Winterhof
The Day I Realized It Was Never About Me
I was sitting on a podcast recently, walking someone through the history of Farm4Profit, and something clicked for me mid-sentence.
 • Tanner Winterhof
Authenticity in Ag Media: What Brands Can Learn from Farm4Profit's Influencer Partnerships
Influencer marketing has transformed nearly every industry—but agriculture presents a unique challenge.
 • Tanner Winterhof
Why 70% of Farm Transitions Fail—And How to Beat the Odds
Only 30% of farms transition successfully to the second generation.
 • Tanner Winterhof
From Banker to Media Mogul: How Listening Changed Everything
When I kicked off the first Ames Ag Summit back in 2014, I had one goal: build my loan portfolio.
 • Tanner Winterhof
What I Learned at Farm Progress 2025 (And Why This Show Still Matters)
Another Farm Progress Show is in the books, and I’m still processing everything from our time in Decatur.
 • Tanner Winterhof
The Real Cost of Working with Influencers (And How to Get Maximum Value)
After 500+ podcast guests and building Farm4Profit into a major agricultural media brand, here's what I've learned about influencer marketing that most…
 • Tanner Winterhof
Tanner Winterhof’s Substack
Tanner Winterhof’s Substack
Offering a firsthand look at the world of agriculture, blending practical farming insights with the latest innovations and stories from the heart of rural Iowa.

Tanner Winterhof’s Substack

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