Tanner Winterhof’s Substack

I Got an Award Last Month. Here's Who It Actually Belongs To.

A ballroom in Omaha, September 10.

Oct 14 • Tanner Winterhof

Before You Shake Hands on Next Year's Cash Rent, Run These Numbers

Iowa’s average cash rent for corn and soybean ground moved one dollar this year.

Oct 9 • Tanner Winterhof

August 2026

Planning for a Thin Year Without Panicking

If a loan renewal is going to go badly it usually goes badly for similar reasons: the farmer and lender were looking at the number for the first time…

Aug 27 • Tanner Winterhof

What a Prediction Market Is Teaching Me About How Farmers Really Feel About 2026

One of the things you can take a position on in an ag prediction market is what USDA’s next acreage report will say.

Aug 19 • Tanner Winterhof

May 2026

The Quiet Math of a Profitable Planting Season: Five Numbers Every Operator Should Be Watching Right Now

When I was reviewing operating lines at the bank, the farmers who made it through rough cycles all shared something.

May 27 • Tanner Winterhof

What I Did This Winter (And Why I’m Already Looking Forward to Next Year)

Most people think winter is downtime for agriculture.

May 14 • Tanner Winterhof

March 2026

The Day I Realized It Was Never About Me

I was sitting on a podcast recently, walking someone through the history of Farm4Profit, and something clicked for me mid-sentence.

Mar 26 • Tanner Winterhof

February 2026

Authenticity in Ag Media: What Brands Can Learn from Farm4Profit's Influencer Partnerships

Influencer marketing has transformed nearly every industry—but agriculture presents a unique challenge.

Feb 5 • Tanner Winterhof

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January 2026

Why 70% of Farm Transitions Fail—And How to Beat the Odds

Only 30% of farms transition successfully to the second generation.

Jan 12 • Tanner Winterhof

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December 2025

From Banker to Media Mogul: How Listening Changed Everything

When I kicked off the first Ames Ag Summit back in 2014, I had one goal: build my loan portfolio.

Dec 8, 2025 • Tanner Winterhof

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October 2025

What I Learned at Farm Progress 2025 (And Why This Show Still Matters)

Another Farm Progress Show is in the books, and I’m still processing everything from our time in Decatur.

Oct 8, 2025 • Tanner Winterhof

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July 2025

The Real Cost of Working with Influencers (And How to Get Maximum Value)

After 500+ podcast guests and building Farm4Profit into a major agricultural media brand, here's what I've learned about influencer marketing that most…

Jul 22, 2025 • Tanner Winterhof